MAIN Post 12.7: Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

From my preliminary task I feel I have improved because I feel more confidant with the camera. As a group we used a variety of shot sizes compared to my preliminary task I feel this time around the genre and camera work was chosen for complexity and to achieve a different level this time around we organised it to challenge us rather than choosing a genre which was common.By choosing a genre which consists of two it allowed us to target a range of audience however, to still be specific as well.  In my preliminary task i tended to use allot of shot reverse shot however, I could not achieve this in this opening sequence because it only consisted of one character.In this opening sequence I used variety of shots including low angle shots and shots angled through the mirror which i did not use before.

A range of shots From my opening sequence which I did not use in my preliminary task.

Compared to my preliminary task I didn't have opening credits to the extent we have in our final product. This created us, as a group to think about how we would incorporate the titles. Also its notified that all music from artists are copyrighted so therefore we couldn't use their music. We had to go onto unsigned band websites to use their music. You can also get non copy righted Cd's.Which we originally used however had to change as the Cd was quite old. 

Main Post Question 6

What have you learnt about technologies from the process of constructing this product?

In this post I will display the process of constructing our product through a moodboard.





Through handling all equipment I have learnt how to use and take care of the equipment. For example when it came to filming our opening sequence we as a group had to take full responsibility for the equipment. Whilst editing it was important to understand that we could not drink or eat around the computer and in the editing suite room.

Other Internet programmes I used was YouTube, google and my blogger account. As a group we feel that we would find it hard to complete our task if we didn't have access to these programmes, For example if we didn't have access to YouTube we wouldn't be able to view our final project or linking work such as focus groups. Also It would be hard to view other Rom-com examples.

Above you can see what technologies and programmes we used For example we used various website one of which included unsigned bands .org . It was important for us to use unsigned band website to receive our music as we needed to access the correct music for our final project. Other Internet site including google was used to research information for example other Rom-Com's key words and finding pictures to add to our blogs. Blogger was used to display all of our work. I found blogger useful as you could display your work on the Internet without it getting lost. We used Divx to upload our videos to YouTube as our opening sequence videos are big files, Divx makes the files small enough to fit onto YouTube. Power point was useful to place screen grabs onto and change the files into  JPEG to then finally upload onto our blogs.







MAIN Post 12.5: Question 5

How did you attract/ address your audience?

In our opening sequence we used a variety of ways to attract an audiences although we wanted our film to be conventional and fit the genre we also tried to add other aspect into our opening sequence create our audience as wide as possible. 

As our opening sequence was a romantic comedy we understood that we had two genres linked into one and we was aware that we needed to fulfill both we did this by showing elements of both genres for example representing the comedy element through our character JENNY falling over and then we displayed the romance element through the use of wording in the text. These elements are represent below.

Displaying elements of romance and comedy.

Representation of our titles.

In our opening sequence Specific titles attract the eye of our audience as they are displayed in creative ways. Also their delivered in motion so the audience can see them appearing. The use of colours will also attract the audience.

In our opening sequence we display a narrative enigma in the scene where JENNY is texting and emailing at the same time this allows the audience to ask the question, wanting to know whats happens with the love interest and whether the boss replies to the email which was meant to be to her love interest.However it could imply that our whole opening sequence is an enigma as the audience are waiting for what JENNY does next. The Audience get intrigued when JENNY is rushing around its suggest she has to be somewhere and the audience will probably guess she going to work.However, the audience will understand that she is running late and will want to know what happens whether she gets into trouble or makes it on time.

This screen grab shows JENNY replying to her boss rather that her love interest.

To receive feedback from others we went around school and found three girls who fitted the target audience. Displaying their age of 16-17 which was the youngest age band of our target audience. We asked them various questions.Also whilst editing we asked other students who were around at the time to view are project one was 18 and because we wanted a boys perceptive we asked a boy of 19 to view it. 

From looking on the British Board of Film Classification (BBFC) it apparent that the guidelines lead our film to be viewed at a 12a. This is resulted to the swearing , as its moderated swearing it would not be suitable for children under the age of 12, unless they were accompanied by an adult in cinema release situations. However our film would not be any higher than a 12a because it doesn't contain violence or scene from a sexual nature or no drugs and horror scenes however, these aspect would not fit our genre, so would not be expected to place them in our film.If this occurred then we would be miss leading our audience.

Main Post 12.4 Question 4

who would be the audience for your media product ?

From recent research including our pre production questionnaires its noticed that our ideal target audience would entail an age range from late teens to mid twenty's to maybe thirty's.As our main character is a female itautomatically result in a female audience this is conventional because not many men tend to watch Rom-Com's.without women. The main audience is directed at females many females linked to this age range watch Rom-Com's because it makes them feel superior to the character. Also this type of genre creates an escape route from their own lives. Our Target audience would take an interest in fashion as our main character Carree is based around this also people who enjoy love stories would be among our target audience.As our genre is dived into two this impales our audience therefore people who enjoy comedy's who also like our film.

For example below is an average girl we would be aiming to Target our audience towards. She most probably would have been to university or has a job. You can tell that she takes care in her appearance and likes to accessorize this suggests she has an interest in fashion. She may also be experiencing a potential love interest in her life and could relate to our film.  

20years old

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another audience member which we have aimed to target is a 30 year old women.

 

MAIN Post 12.3: Question 3

What kind of media institution might distribute your media product and why?

Its notified that the role of the production company would be to produce the film then supporting it by providing majority of the funding and advertisement such as expanding the publicity. This could be done in a variety of way for instance the use of convergence to make our company and film more popular, we could converge with another company to build the publicity. Technical convergence involves joining together with another institution such as the Internet to expand the promotion.Or through the joining together with another well known distribution company for example SONY. In order to receive money to distribute the film it would have to be displayed in a film festival I.e. Cannes or pinewood so buyers could obtain the film.
The type of media institution which we would want to distribute our film would be a global company like SONY the reasons for this are that they have already converged with other company's for example the coco cola company.There are also many aspects which are related to Sony for example film and television production company, Sony pictures, Sony tri star and Columbia pictures also as Sony is promoted the name is well established. Sony have distributed many romantic comedies such as '50 first dates and made in manhattan'

Although as a group we would want a company like Sony to distribute our film for the reason that its global and well established. However, as our film is British and the genre of our film is Rom-com its notified that not many British Rom-Com's are distributed by Sony. Therefore to be realistic its more likely for a company like Ealing Studios to distribute our film. I feel it would still be benefical because they have experienced with producing and distributing romantic comedy's.For instance St trinian's and Noting Hill.

MAIN Post 12.2: Question 2

In this post I will analyse how my media product represent particular social groups through displaying images of our character in our opening sequence to another character in a Rom-com .
Between these two comparison of screenshots you can tell that our character is dressed in conventional clothing firstly displaying her in her PJ'S and then later on dressed smartly ready for work. We wanted our character to be shown in a way that she has a good career although her personality is sometime shown as clumsy it was important to get across why she was unorganized and rushing around. Between the too screen grabs its signified that Rom- com use this type of clothing in these style of films. It also suggests that the social groups portrays a professional and ambitious relation.

Our Rom-com relays a single women living alone with a good career displaying her social life. Its expressed that she takes her job seriously however is shown in a dippy manner the type of social group which would link to this film is aimed at women who enjoy these aspects . Or feel they can relate to the film.For example the social group could include single women living alone or with a flat mate, work hard however find themselves in awkward humiliating situations continuously.




This is a screen shot is from our opening sequence. This display our character in Pajamas and then later on in her smart dressed work clothes.

 

This screen grab shows the similarity between Emily in Devil wears Prada and JENNY from our opening sequence.

Devil Wears Prada and L.o.v.e opening sequence comparison of them thinking about their day ahead.

This screenshot is from "In her shoes"and 50 first dates they show that Rom-Com's use this comparison and style of clothing.

We see our character as a young version of Emily in the Romantic comedy 'Devil wears Prada. This is because the characters have similar careers, their characteristic and personality are comparable in the sense that they are clumsy. This is shown when our character JENNY falls over and is displayed throughout the whole opening sequence that shes rushing around and in fact is late for work. This is similar in the film devil wears Prada Emily behaves in relative ways (as shown above) However a British film which our character would relate to would be Bridget Jones.  

Bridget Jones comparison between our character and her.described above  

MAIN Post 12.1: Question 1

Our Genre is a Romantic comedy as a group we have used our character to fit the conventions of the behaviour in a Rom-com for example you see our character talking to a potential love interest through text. This is often seen in Rom-com opening sequence, to notify the audience on what is about to come later on in the film. Part of our character personality is displayed in the opening sequence as you see her sending an email to her boss which should be sent to her potential love interest. Also you see her fall over and clumsy aspects appear. This is conventional for a Rom-com as there's aspects of comedy shown throughout.

Our opening sequence first shot opens with a display shot of our main character, JENNY in bed waking up to the sound of the alarm. As our Film genre is a Rom-com it was conventional that we only had one character in our opening sequences as this allows the audience to realise what the main focus was. Majority of Rom-Com's for instance "in her shoes" start with the character in bed waking up. Also '13 going on 30' shows the focus only on one character in their opening sequence to show the audience who the film is about.
It was recognised that our camera work portrays the aspects of the character which we entailed to do so. For example the use of shots we used such as extreme close up / close up and low angle shots, relate with the genre of the film because it shows expression to her own actions. Many Rom-Com's signify important points which appear or link later on in the film.

We have a narrative enigma in our opening sequence as our character JENNY is texting her male friend and emailing her boss. However, accidentally sends the text to her boss, these types of enigmas are conventional in Romantic comedies where they set up a love interest and occupation within the opening sequence through a narrative enigma. By doing this it allows the audience to understand what type of genre the film is and how the character get puzzled.
In our opening sequence our titles are displayed in a conventional way as majority of them are objects spelling out the title. For instance we use a fridge magnets placed on a fridge spelling out a name. This helps the audience understand what type of genre the film is because many of other Rom-Com's use the same technique. As our character is in bed, she rolls over pulling the pillow with her so the shot can see the other side of the pillowcase as it read 'Kings Langley productions' In colours which signify love and romance also our other titles which appear on a black screen are in pink and silver this is because it represents femininity. This also matches the title of the film 'l.o.v.e 'as its shown on a bracelets in the colours schemes of silver.



This display One of our titles in our opening sequence however this title was not integrated in with the process of the film . It just appears, where as other titles we have used such as 'Becky trimmer' displaying on the post is integrated in with the action as she puts the post down.

This display our title of our film.


A convention of a Romantic comedy is showing the character facing a problem, in our opening sequence. We show our characters complexity with finding tights without holes in them. We also show how our character is in a rush to be ready for work from this you see her fall over on magazines placed on the floor this is also conventional as it shows an element of comedy. JENNY'S room is purposefully in a mess and unorganised as we wanted to show her personality as resulting in disaster this is conventional for instance in the Rom-com 'Bridget Jones' her personality is displayed as scatty, yet shes shown as a willing character however, hard she tries she doesn't sussed. To an extent we wanted this to be similar as our character. Wherever she is or whatever shes doing she still has this personality and characteristic of being clumsy and problematic.

The music which is demonstrated in our opening sequence is conventional because its cheerful. Many Romantic comedy's have love songs or similar music. In our opening sequence we didn't include much dialog, as from watching other opening sequence of Rom-Com's they didn't tend to have dialog however, we did use the repeating technique. For example in 'four weddings and a funeral' the word 'fuck' is repeated for effect and to display to the audience that there's a problem. This also adds an element of comedy. In our opening sequence we repeated the word 'shit' twice this added the correct elements. The reason for not using dialog throughout our opening sequence is because many Rom com don't display dialog as it about setting the scene and establishing the character.
However, in our opening sequence we have atmosphere sound to make our opening sequence look natural. Our character JENNY makes noises to show she is annoyed at how clumsy she is being.