Thursday 28 April 2011

Main Task 12a: Evaluation- Audience Feedback

In this post I will display, audience feed back through a focus group showing them a rough cut of our opening sequences and our final cut. The clips will express the audiences opinions of our opening sequences. The first clip will allow us to make improvements on our opening sequence and will give us idea on what improvements to make.
We showed our opening sequence to girls aged 16 to 17. As a group, we decided on this age and gender because it was applicable with our genre and targets the correct audience. Below displays a clip demonstrating our feed back on our rough cut. The feed back we received from this was that our rough cut was jumpy in spaces and didn't seem to flow. Following this it created our titles to be short clips and when texts messages were displayed they found it hard to read. From this they felt we needed to lengthen our shots. Another opinion which came across was that our titles needed to be clearer displaying the name so the audience could read instantly. In our rough cut the main point which became apparent from our feedback was that they found the opening sequence was too long. For example the clip of our main character getting dressed. The audience felt that it dragged out and in a result became boring .
This clip display our focus group views on our rough cut of our opening sequence.



This clip displays the same focus groups however, presenting their new opinions on our improvements of our final cut of our opening sequence.
The feedback was good they said they now found it less boring as we managed to time reduce the timeof about 2 minutes.They stated that our choice of music worked well and also helped to make the final cut less boring and more gripping and interesting. From others watching the final cut we received feedback, which read that they liked how the final cut had a lots of jump cuts.As this is a convention for a rom-com and they found that it made the opening sequence light hearted and in some ways, made the audience feel Superior to the character as they felt above them. It was described as interesting and cheerful.

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