MAIN Post 12.3: Question 3

What kind of media institution might distribute your media product and why?

Its notified that the role of the production company would be to produce the film then supporting it by providing majority of the funding and advertisement such as expanding the publicity. This could be done in a variety of way for instance the use of convergence to make our company and film more popular, we could converge with another company to build the publicity. Technical convergence involves joining together with another institution such as the Internet to expand the promotion.Or through the joining together with another well known distribution company for example SONY. In order to receive money to distribute the film it would have to be displayed in a film festival I.e. Cannes or pinewood so buyers could obtain the film.
The type of media institution which we would want to distribute our film would be a global company like SONY the reasons for this are that they have already converged with other company's for example the coco cola company.There are also many aspects which are related to Sony for example film and television production company, Sony pictures, Sony tri star and Columbia pictures also as Sony is promoted the name is well established. Sony have distributed many romantic comedies such as '50 first dates and made in manhattan'

Although as a group we would want a company like Sony to distribute our film for the reason that its global and well established. However, as our film is British and the genre of our film is Rom-com its notified that not many British Rom-Com's are distributed by Sony. Therefore to be realistic its more likely for a company like Ealing Studios to distribute our film. I feel it would still be benefical because they have experienced with producing and distributing romantic comedy's.For instance St trinian's and Noting Hill.